Nike FlyEase

Unzip your potential

Art Direction & Design

Brief

Develop a 360 campaign for the launch of the Pegasus 35 FlyEase shoe, a product engineered to allow athletes of varying abilities to easily put them on or take them off via an innovative zip system around the heel.

Response

A simple but powerful campaign called ‘Unzip Your Potential’ which focussed on conveying the zip functionality through dynamic & engaging ways in both film and irl activations.


Nike FlyEase