3.5 Degrees

Creating an identity for Meta's podcast series

Art Direction & Design


Create a brand identity and tone of voice for Facebooks new podcast show 3.5 Degrees.


The identity was built upon the central concept of increased personal connection, with human figures emerging from a single unbroken line. A simple but powerful identity, instantly recognisable on both towering billboards and humble thumbnails. Our brand voice guides also gave the show’s assets a warm, conversational approach — conjuring a sense of collaboration and inclusivity.

3.5 Degrees