Brief

Create a brand identity and tone of voice for Facebooks new podcast show 3.5 Degrees.

Response

The identity was built upon the central concept of increased personal connection, with human figures emerging from a single unbroken line. A simple but powerful identity, instantly recognisable on both towering billboards and humble thumbnails. Our brand voice guides also gave the show’s assets a warm, conversational approach — conjuring a sense of collaboration and inclusivity.